By Flora Ekpe-IdangJune 30, 2017

Journey To The Need For Representation

Kennesaw, Georgia – May 22, In high school, Flora Ekpe-Idang Founder & CEO of Corage Dolls, remembers putting her thoughts into words while watching the documentary, “A Girl Like Me”. “It was frustrating and disheartening seeing girls as young as 5 or 6 years old perceiving self-worth based upon skin color. I knew I would never forget that moment. It was personal”. Many African-American girls, herself included, share this experience when they wonder if their worth would be better perceived if their skin was a different color. While every child goes through moments of self-discovery, being a multicultural, African-American adds the dynamic of being part of the minority-majority.

Years later, Flora’s dream would come to fruition at Babson College, in Massachusetts. Flora stated, “The mission will be accomplished using dolls of color with career-driven stories, unique characteristics, a community of sisterhood, and children of all ethnicities seeing and envisioning their future selves with pride. Dolls of color make up less than 30% of store shelves. With the rapid growth of a minority-majority makeup in the U.S., where are the products that reflect these demographics? There needs to be proper representation for minorities if they are to embrace themselves. Her dream is for Corage Dolls to bring diverse representation to the toy industry and transform the mindsets of girls world-wide.

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